What does YT offer Creators beyond the Partner Program?

Hello, Insiders! This week we thought we’d do a deep dive part of the discussion around
the YouTube Partner Program. We’re putting together a dedicated video
about the application process. But that’s not this video. This video is more around
YouTube as a platform for creators in the context of the YPP program. We’ve made a ton of progress getting through
the vast majority of applications but we also realize
there are still a number of people waiting people who required secondary reviews. As a recap,
when we changed the criteria for YPP to 4,000 watch hours and 1,000 subs and then we had the processing delays people were saying “Wow, if I’m not in YPP “maybe there’s not much value
in uploading to YouTube.” So, we thought we’d share
our perspective on other things we’re doing to invest in
creator opportunities on the platform. Let me just go over some of them. We’d love to hear your thoughts
in the comments. If you’re not in YPP yet there are still some interesting benefits
that maybe sometimes even we take for granted working here at YouTube. The first one from a creator point of view
is the reach of the audience. We’ve hit
1.9 billion monthly logged-in viewers. Great opportunity
for creators to reach a global audience. A lot of those users
will be searching for content. It’s not just a browsing experience,
it’s not just a subscribe experience it’s also a great opportunity
for creators to get discovered. Another thing we’ve been investing in
is the Community tab. That’s still rolling out. One of the cool features is you can include in your Community post a video from other creators. It’s a great way
to put a little commentary and text then have the other person’s video underneath and promote that to your subscribers. It’s a great way
for you to stay engaged with your audience but also to help the creator of that video
get more awareness as well. The other thing we found is that many, many creators get a lot of views and viewers
from Watch next and Home suggestions. This is another thing that
helps the creator ecosystem in the long run. We’re also investing in YTA. One specific example for YouTube Analytics
in the YouTube Studio beta is what we call the funnel report
where we show impressions, click-through rate how many of the impressions
came from Watch next and Home just to help creators
understand the overall flow of how a visitor reaches their video. These are all examples of things we’re doing to help creators reach a big audience. Once you have that large audience even in a world where
you’re still waiting for a YPP decision we know a lot of creators are able to earn significant revenue off of YouTube based on their YouTube audience. The other thing
that is maybe overlooked sometimes is not just the audience but the plumbing
and infrastructure to make all this happen. As many of you know every minute there are 400 hours of new video
uploaded to YouTube. Obviously, we still invest in
storing and serving those videos all of them and we have every motivation
to monetize as many of them as we can so we’re aligned there,
but we still invest in having that ability to express yourself and have your content available to the world irrespective of whether it can be monetized
through the YPP program. The other thing that
we invest a lot in is making sure that when a video is uploaded to YouTube
it’s available globally with very small latency—
it loads really fast. The other thing that may not be as obvious is investing in making sure we are integrated into many different distribution clients. We’ve invested a lot
in the YouTube living-room experience integration with smart TVs. We transcode every video
into dozens of different formats and sizes and that’s all to make sure that
when you upload your content to YouTube it’s as globally accessible as possible. We also do a lot around
the captioning investment and crowd captioning,
speech-to-text autocaptioning more and more ways
to try to get your voice heard. Another thing that
you probably heard in the past is our investment in
making sure the platform is safe. We have been growing our team to a goal of 10,000 that are focused on making sure
the content on YouTube is appropriate. You may be thinking “Well, how does that help me?
My content is fine!” If there’s a lot of
inappropriate content on a platform it hurts everybody. It turns off viewers,
it’s not good for advertisers, it’s not right so we obviously invest in that. Same thing with copyright. In order to make sure
this platform remains accessible and available to as many creators as possible we also need to make sure the content and intellectual property rights of IP holders are respected and protected,
including endemic creators as evidenced through
the copyright protection feature we started rolling out
for individual channels in case other channels are using your content so you can be notified
and reach out to those channels. The other thing I’ll talk about
is creator resources. There’s the Creator Academy channel our FanFest events,
our major sponsor of VidCon every year the YouTube Play Button awards program and even this little channel, Creator Insider are all examples, we hope, of our commitment to helping this ecosystem thrive
and grow and be successful. Another thing that might be behind the scenes
or not obvious is the sales force. We have thousands of people who work at Google on the ad side every day meeting with businesses and most of those proposals
include a YouTube component. That’s a great way for you
to focus on creating great content and know that we’re reaching out to all the top brands, all the top advertisers to make sure their marketing budget considers YouTube as a great opportunity. Next, I thought
I’d do a back-of-the-envelope exercise to try to figure out if you didn’t upload to YouTube,
what would it cost to do it yourself. I think the biggest thing I encountered
was the value of promotion. We did an experiment for Creator Insider where we ran ads on AdWords Search ads and ads on YouTube
to promote Creator Insider. I think we spent $1,000 for that campaign
and we got a lot of views and a decent number of subscribers but it was a fraction of what we were getting
from Watch next and the Home page. So, if you actually calculate
the value of that promotion from Watch next and the Home page it adds up to
at least hundreds of dollars a year in our case
probably tens of thousands of dollars a year. That’s just one example to try to quantify the value of the free services that a lot of creators get from YouTube. To be fair, and to keep it real if you’re producing great quality content
that is brand appropriate that meets our terms of service,
that meets our Community Guidelines and that content is unique and authentic
and original, our incentives are aligned. YouTube wants
as many creators to be monetizing as possible. It’s certainly good for us as a business. But we also have to do it
in a responsible way and we also have to do that
in a way that allows us to sustain the trust
and investment from advertisers and viewers and just to make sure the platform is safe
and healthy for the long run. The last thing I’ll talk about is
within our team and I work in the Creator team our goal is the number of creators earning a material amount of money
on YouTube. We are measured on
that number going up as much as possible and the encouraging thing is every year we look at these graduation rates
between tiers of creators. Creators are making
maybe just a modest amount of money and then a little bit more
and a little bit more. What we see is every year
the size of those groups is growing healthily and the number of people
moving from one tier to the next is also growing healthily. So, ecosystem-wide we think
we’re moving in the right direction and things are going well. However, on a case-by-case basis there are probably folks
we can do a better job with and the focus of the organization now is to say OK, great,
overall the ecosystem’s doing well how do we make sure every creator
that’s trying really hard that’s adding a lot of valuable content that’s unique
and consistent with our guidelines how do we make sure they’re succeeding? All of them
that are meeting those guidelines. With your help, hopefully we’ll get there. Please leave feedback in the comments below and in the meantime, keep it real!

100 thoughts on “What does YT offer Creators beyond the Partner Program?

  1. i have a small but succesful channel. Youtube would be better off helping small creators get a head. The rules ar not fair for use

  2. We all struggling, despite having great content, the suggestions still take people away from out channel, youtube is difficult

  3. I've been making a video for a year. And so far I have 9 subscribers and 3605 minutes of viewing, and with 1000 subscribers and 4000 hours I find it impossible. almost makes me give up.

  4. It's hard to make money with experimental non-commercial videos; Youtube should have a section on its main page to help viewers to discover new stuff, different from what they've seen before. Unlike theaters, access to Youtube is easy and costless, there should be some space for art.

  5. Было бы прекрасно,чтоб видео перевели хотя бы на русский язык!!!хотелось бы узнать о чем разговор ?в чем смысл?

  6. Explain how a small channel created content, when not eligible, so when the big channel get back and reupp then we have to do,
    As a game thumnail also violated the community, explain how
    I think youtube should delete channels that are not working for a year, not our small channels
    Or delete channels on the subject of sensitivity

  7. Debería tener una traducción al español. Estos videos en inglés nos dejan por fuera y no tenemos forma de entender lo que dicen.

  8. I run a tiny channel (9.3K watch time, 739 subs), all family friendly, I don't monetise and I have no interest in monetising, and I don't use clickbait titles and thumbnails. It's a hobby. For those choices I will never get much bigger. If you want to be bigger then embrace the clickbait and grub around for the views and if you get big enough youtube will promote you, otherwise you'll just be one of the unheard masses.

  9. you really should change your strategies and policies you are destroying us as small channels ,there's a difference between countries as an exemple a creator in Mali will never had 1000subs even if he's doing a great work but another one in USA will be noticed so fast and also when monetizing creators don't have the same revenues even if they are in the same place and same videos impressions .
    so please youtube dont destroy yourself by yourself ,i bet if a new plateform who isn't strict as u all the people will leave youtube whitout doubt

  10. Thanks for your help ; i have a new channel with learning language content created by me with powerpoint …Please i'm in the right way or no?? … i need you help to continue working in more contents for kids and teachers .

  11. This was a great video Tom but, sometimes being a YouTube Creator can be quite frustrating. Unfortunately the cause of that frustration is usually YouTube itself. Last year I nearly stopped creating because my videos were being demonetized (false hits). I'm a family-friendly niche Channel without any strikes; but during this demonetization era, I was made to feel as if YouTube placed no value on me or my content. From all the things YT does well, the one thing that it often gets wrong is failing to remember we are human. In the end, without the support from subscribers, I would have had to stop. I absolutely love being a YouTube creator, but sometimes YouTube makes it tough love.

  12. I feel like YouTube only prioritises the bigger channels, I get that they're the popular channels so people will want to watch them. But what about the next generation of creators? I had a previous channel with 4,000 subscribers but I still didn't have any way besides my social medias and a few loyal subs who posted on their social medias, which helped me grow. I think YouTube should be more aware of the smaller channels because some of those may be the next generation of content creators, and they should provide more ways for us to grow and be able to promote our content without having to click-bait (Not that I do) …
    But that's just my thoughts at least 🙂

  13. Waar (I'll just copy paste what I feel: Unfortunately the cause of that frustration is usually YouTube itself. Last year I nearly stopped creating because my videos were being demonetized (false hits). I'm a family-friendly niche Channel without any strikes. – By OH8STN)

  14. Personally I think that instead of the watch time being 4000h in the last 12months – which is pretty ridiculous it should be on number of videos a channel makes, or in interactions 🙁 I have been consistently making videos for over 18 months, have the requirements in terms of subs but the watchtime is not there – I am now making longer videos instead of my 2 min videos which really hurt my watch time… and have definitely seen a jump – nothing compared to 4000 hours though


  15. Is this video only something that speaks English? I don't understand anything as a Turk. If I turn the subtitle to Turkish, it is very fast, so nothing is understood.

  16. So I started making videos on YouTube before I started on Twitch, I have managed to become a twitch affiliate before I even got half way to getting the YouTube partnership, YouTube makes it impossible to acquire the partnership. In the next 10 years there will be no "small" channel's left as all the big channels will stop (due to various reasons) and give no one a reason to make videos.

  17. The channel of enough of the event is seen of a 4 to 5 months via the backup without a non do not understand how to the following team youtube youtube help for me restore.


  19. It has become impossible for creative content creators to succeed under the current circumstances.

    Even the silver button we can not get it !!…. This is unacceptable.

    Unfortunately, YouTube is not encouraging small channels, it only encourages stars and companies.

    I'm so sad and maybe I'll leave soon.

  20. YouTube please make us to connect ads with easy, don't make it hard, and don't refuse our effort, please give us an award, cause to make one video we use some money, think about it!! We need money to make the best some videos in next tine

  21. Hey There! I Have Been in youtuber from Last year 2017(I'm Developer of DREAD EYE COMMUNITY – I have Done a Few Game in this Community) I Do make EDU Video On these Topics – Game Development, News, Medical, Gaming, Tech, Sports, DIY Projects, Engineering Exam Competitive Skills, and more. I really love my Passion In Being a Youtuber. Recently There was a Update In YouTube Policy (4000h and 1000 Sub) I really like that Policy, People should Take there Time and Be Patient To Achieve there Goal, I have seen a lot of YouTube Video Representing To make a Good Video, Description, Title, Thumbnail. (This will Help U to Recognize Your Channel's Quality) But the Fact is that this will not help U to Get Better in Subscribers , like, watch time, Tag Are the most Common Way to tell Search engine What to Show Up, This will not Work for u Unless There are No video on that topic and People want to search for, I am Planning to make a Video on this How YouTube Work (Basically Explaining Every thing Even What I faced too).

  22. I'm new in the YouTube thing and I value that YouTube loads up fast, it easily accessible and professional. There are many possibilities within YouTube and there are more and more features available. I'm happy to have these. Thanks for this video.

  23. I am frustrated because i am not getting enough views. i use vpn to upload videos because right now i am living in china . Is there any effect on views because of region where YouTube is banned ?

  24. I meet all of those guidelines yet my channel has been throat punched and I can't get YouTube to fix it!

  25. Hey I was close on 40,000 view but now the new update it called "review" and I have to for some reason to start all over again which is I am use to be at 39660 view but with review I'm lower on 124 review, so my question is: if my view is 40,030 then why am I have to start all over from 124 review then?

  26. This video was just recommended to me and contained a lot of valuable information. However, I am finding that my videos take 20 to 30 seconds to show full resolution and new videos can have an average view duration of about that long which suggests that people are bailing before full resolution kicks in. Other channels play full resolution right off the bat, so it is just mine that seems to be getting treated this way. I wonder if other tiny creators are having this same problem as they try to grow.

  27. I just began my youtube channel in 2019. I think it will be difficult for me to get my channel out there, but not impossible! I am going to work hard and hustle to get the job done! Also, I am having fun learning & growing in the process!

  28. Many of my videos are stuck in "Edit in Progress". I updated the music on these videos are these are stuck in the edit from last many days. Any idea how much time it to will take for edit to finish so that I can publish these videos?

  29. Please bring back stabilisation option in youtube video editor( if the rest options are not possible ) , it means so much to creators like us , it was a awesome thing to have ….please don't do away with something so valuable like stabilisation option inside youtube …many of us creators depended heavily on it for already uploaded videos on youtube ……as of now the present video editor is pretty much useless

  30. Comment off-topic from youir video: At some point in the future it would be nice if you could build into your own company profile an ability for Creators to get either a personal response, auto-response, or a delayed response whenever when send a help ticket. One of the most frustrating things (I feel — just my opinion — please don't hate on me) is when one either needs service, takes time to put in a help ticket, or whatever and we NEVER receive any sort of acknowledgement that our information was ever received; much less 'smoke signals' telling us that our issue is or was being worked on. Anyway, just something to think about.

  31. (UPDATED COMMENT) It's interesting that you have / upgraded Speech-Detect Auto Captioning but you took out "Annotations". For those that have sight related difficulties I'm sure they would have appreciated NOT having "Annotations" taken off the platform. Just some food for thought back up the chain of developer command !!!

  32. You make tons of money. Let people earn a little money. I do not know why you are blocking the use of content from another platform. Even though there are no copyright rights. This is ridiculous and unprofessional. You make strict laws that prevent you even from receiving your money if because of one content.

  33. this is encouraging although it is likely difficult to achieve and meet the requuirements

  34. And our channels always get killed when big stars are on this platform. They say that YT is a great platform for them but how about us? We are just small YouTubers collecting cents to get the minimum. It is sometimes frustrating 🙄

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