Understanding mobile apps

Hi, there. An effective mobile marketing approach includes more than just
optimizing your website to work well on mobile devices. More and more businesses
are also investing in mobile apps to engage with customers on the go. But what purpose to mobile apps serve, and how do you know if creating one
can benefit your business? We’ll discuss what makes
mobile apps different from mobile websites, the benefits of mobile apps, and how to determine
whether a mobile app is right for you. Your mobile website is pretty much
a simpler version of your main site. Mobile-friendly sites offer
most of the same things as your main site but are just built to work well
on smaller screens. Visitors access your mobile site
on a mobile web browser, just as they would
a full-size computer browser. Mobile apps, on the other hand, are applications that can be downloaded
and installed onto a mobile. The apps typically provide
a specific function that’s not as easily accomplished
on a web browser. They’re often integrated
with common smartphone features like the camera or GPS. There are so many ways that your apps
can directly benefit your business. Let’s look at some examples. Okay, imagine you own
an independent cinema, and you’ve decided to create
an app to help drive ticket sales. One of the main benefits of apps is that you can send messages
to people’s mobiles even when they’re not using the app. These are called push notifications. You could use them to send
your customers reminders when the latest films are released, or announce special discounted show times. Your app could also power
a new loyalty programme. Your customers could use the app to earn points for every film
they see at your cinema, and for popcorn purchased at the counter. Simplified checkout on your app could allow customers to purchase
film tickets in just a few clicks, and then your app
could use their mobile’s GPS to share directions to the cinema. With so many possibilities
for your business, you may decide to develop your own app. So, how do you start? Well, it helps to think
about your business goals and what you would like your visitors
to accomplish on a mobile. Perhaps you can achieve all these things
on your mobile website, but you might identify
a specific business goal that would be better served by an app. This might be your next step
towards online success. So, let’s sum up. A mobile app can complement
your mobile website helping your customers achieve
specific and useful goals. An app for your business
can help increase customer loyalty. You can actively communicate
with customers and help them make purchases
easier on their mobile devices. Can’t wait to get started? Well, you’ve got a couple of options here. You can find a professional
app developer to work with you, or check out one
of the self-service tools out there, such as API PI, BuildFire, or KOMO.

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