PlayBytes: App Visibility and Search


Hi. I’m Dan Lavelle from the Google
Play Developer Operations team. We get a lot of questions from
developers about app visibility and search on Google Play. While we can’t reveal every
ingredient in the secret sauce, I want to cover some tips
to set you up for success. The first thing you should do is
double-check your configuration to make sure your app is
visible to the right audience. If it’s your first
time publishing, verify that your app is
published, not in draft, and that it’s available
on the Production track and not just alpha or beta. If you previously
pushed your APK to the alpha or beta
tracks, click on that track. Then click the
Move to Prod button under Actions for
the version that you want to push to production. Remember, it may
take a few hours to see your changes
appear on Google Play. Next, check your app’s
pricing and distribution page to make sure you’ve targeted
all the countries that you want to distribute to. Click Show Options to verify you
haven’t restricted distribution to any particular
wireless carrier. Lastly, you want to determine if
your configuration is excluding any devices. For the APK page under
Supported Devices, click See List to view the
Device Compatibility list. By default, you’ll
see supported devices. But you can also filter
the list to see devices that are unsupported by your
configuration or devices you’ve manually excluded. If your app isn’t showing
up in search results for a specific device, consider
its feature requirements. You can see a summary
of APK details by clicking on your
APK version number. The API level, screen layout,
resolution, and other feature requirements can often exclude
a user’s device automatically. For example, if you app’s
minimum API level is 16-plus, only uses of Jelly
Bean and above will see your app
in search results when searching Google
Play on their device. Get as much information
as possible from the user when looking into
compatibility issues, and make sure you’re not
unintentionally excluding that device due to your
app’s feature requirements. It may seem like a no-brainer
to create a solid app title and description,
but you want to make sure that your title
is focused, unique, and avoids too many common words. Your description
should be thorough. However, the full
text will likely be truncated under
a Read More button, so include what’s
most attractive and valuable to
users above the fold. Also remember to follow
Google Play content policies when creating your
store listing. Getting more data
about user behavior can be critical to
improving your apps. You can integrate Mobile App
Analytics from Google Analytics to get insight
about user behavior, set up custom campaigns
to judge the effectiveness of external marketing
campaigns, and get a better understanding of your audience. Lastly and most importantly,
you should aim to deliver a high quality and lasting
experience for users, deliver regular
updates for your app, and encourage users to provide
feedback and +1 recommendations on Google Play. Remember to respond to customers
that have had a bad experience. It could be the difference in
turning a 1 star review into 5. Hopefully some of these tips
help you reach even more users. But you can always learn more
at the Google Play Android Developer Help Center. Until next time,
I’m Dan Lavelle, and this has been Play.Bytes.

5 thoughts on “PlayBytes: App Visibility and Search

  1. We're excited today to launch a new series called PlayBytes. This inaugural episode from Dan Lavelle shares some helpful tips about getting discovered on Google Play search. He reviews how to avoid common publishing and filtering oversights, recommendations for your Store Listing, and other helpful discoverability features. 

    PlayBytes: App Visibility and Search

    #AndroidDev  

  2. Encourage users to Google+1… Care to embellish.  I am yet to find a video where Google helps developers to use Google plus in their favour.  Just,  everyone should be using Google+ and Google+ is important for rankings in the app store.  A little help would not go amiss,  I have looked everywhere.

  3. It's quite difficult when you are offering apps that is really mandatory for people to read the description. They just download the app when they find problems they just rate 1 star when the problem could have been easily solved by reading the description. I wonder if you could force a way in play store that the download would only start once the viewer read and check a box at the bottom of the description….

    Regards

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