How Much Money I Make with Apps (Updated)


Hi! This is the Daily Overpass! My name is
Eric and I make apps! Now today, I want to talk once again about how much money I
make with apps. Okay, one of the questions I get asked
most frequently in the comments is, ‘How much money do you make each month or how
much money do you make each day?” Now, I’ve answered this question before
and I’ve talked a lot – I’ve tried to being very transparent about how much money I
make and I usually refer them back to a video I did last August 2017
called “Can you make money with apps?”, where I just showed you my daily revenue
report and how much I was making through from the apps, through passive income,
through the apps from different sources. So what else? Making from AdMob, iTunes
Connect, Google Play, AppLovin and Facebook Audience Network. It changes
from time to time, but those are the ones I’m – I’ve been with for quite a long
time now. And I do this for a few reasons. I did this for a few reasons.
First of all, you guys say such kind things to me in the comments. Sometimes
that I think I don’t want you, guys, to think that I’m more successful than I am.
Someone asked me, that was a family member, like a niece that I don’t see
very often, asked if I was a billionaire! (laughs) Yeah, I get it. I got a chuckle out of this. I’m not a billionaire. I’m not even – I’m not a
millionaire. I’m barely a 100,000aire, whatever. So, it’s still a work in
progress. But you know, when I get together with other app developers, one
of the things we’re always thinking about, so I wonder how much they make
from their app? How much do they make from that app? And I was in a group
of – I was in a Mastermind once that somebody’s finally just said, “Look, I’m
gonna ask the question everyone’s thinking, how much money are you, guys,
making from these apps?” And we just went around and just talked about
it, and in a closed group. And it was just – it was kind of liberating because we
knew things. So, I want to show you, guys, a an updated spreadsheet, so this – the last
one I did was back in August of 2017. That’s six months ago, over six months
ago. It’s gone down a bit so I wanted to give you an update of where everything
is now. Mainly not to show off because for some of you, guys, you might be
making less than I’m making. Some of you, guys, are making more than I’m making but
I wanted to be completely transparent about that. So yeah, for those of you who
do watch the video every day, you know where I’m coming from and just be
completely transparent. You might even offer me advice sometimes. I mean, a lot of you, guys, who are doing really well. Time
to time you give advice that really works out and I really appreciate it .So,
have a look at my screen here and I’ll to see my updated daily revenue
report. So, when I show you the one last August, it wasn’t as bad as it is this
month. The daily revenue report is something that every morning one of
my team members, Rowena, will go to all the different sources and put everything
into a spreadsheet so that I can see at a glance how much we’re making. I mean, I
check AdMob – to be honest with you, I check AdMob like three or four times a
day. Not that I could do anything about it, but it’s just sort of, you know, I do check it, like I check email. So, because I do. Alright, but you look here, this is um – this is where we are now. Have a look at this
column here on the left. We have over here, we have the date, we have the total
in GBP in BritishPpounds and for those of you who don’t use British Pounds, we have
the exchange right here at the top, which is 82 P is one dollar, that’s right. Yeah,
I always get – I always get confused even though I’ve been living here nearly
20 years. I’m still always doing the conversions for it because every time I
talk to family members and I’ll mention something, they’ll say how much is that
in real money. So anyway, that’s to give you an idea of that. If you look
at this column here on the left that is the total and then we have broken
up my AdMob, Google Wallet minus the 30% that they take out, iTunes and US dollars but
then we have it converted to pounds. and then we have AppLovin and AppLovin
GBP and then Facebook Audience Network and that’s in US dollars. But we’ve kind
of – I’ve kind of given up on on Facebook Audience Network just because it
was not delivering well for me. And now, I talked to other people who make a lot
from Facebook audience network so every so often, I’ll go back and turn those
back on just to see what it’s like, but yeah, the reason I turned off was because
it’s – for some of the lower level Android phones, I’m talking like 2.3, the SDK
for Facebook audience network was not working. So, I have two versions of the
app out, one for lower version Android devices, one for higher version
Android devices. Even though hardly anybody goes to those lower versions
anymore. But every so often, I’ll remove the Facebook on its network I think it
asked for an additional permission that I didn’t like using. So anyway, so
that’s it – so that’s this month and this is – the months not over. I mean, this is
a few days since it’s been updated. Alright, now, if I go – let’s go through and
look at January so we get an idea of a full month. Here you see in January,
AdMob has been very low. For the longest time, for like nearly two years, it was at 120
pounds each day and the thing is the impressions are still consistent. We saw
the same level of downloads, we saw the same impressions, but our rpms are much
lower. I’ll go in a few minutes, I’ll show you why that is. Why I think it is.
So we go we here – we got to AdMob, we got Google Wallet,
it’s still neck and bury, you know, up and down, but usually it’s pretty consistent.
And then we’ve got iTunes Connect so in-app purchases and app purchases. And
then we’ve got so, yeah, in US dollars and then we got AppLovin again. AppLovin
is one that I just – every so often I’ll switch it off. I mean, I had really good
success with AppLovin for quite a while like 10 or 20, oh it’s like 10 or
20 pounds a day and then it just sort of dried up and I don’t
know, maybe I need to update an SDK or something like that. One of these
days I’ll get around to doing that but it is what it is. So, I said you
see here, for the month I made. This is through passive income sources. Like I
said this is not – this is not a client work. So, client work is additional on top
of that. I made 3,841 over that month for apps that have
already been on the market. You know, if I was and I did a calculations if I did a
40-hour work week as a developer or whatever, that would have been 24 pounds
an hour which is as a developer, it’s not that great. But for a lot of other
jobs, it is, of course. I didn’t do anything here I spent the – I spent a
month working on client work, you know, talking to working with the team
talking to you, guys, every day, all that kind of stuff. So, those the passive
income sources going through. Now, this is
actually really low. II you look the reason why it’s red here it’s because we
have a, we have a little bit of logic here that says if it’s below 150 pounds
in a day it’s red and between 150 and 180 then it’s white which was at one
point that was what was expected. And if it’s above 180 or above 200
then it’s it was green. So, those were like the really good days. Let me
just show you really quick to give you an idea a year ago. So, January from 2017,
here we go. January 2017, starting here you can see here we got a lot of green a
lot of yellow, and all white and no red. So we we never had a day that was
below 150 pounds. That was – that’s kind of when i look at the revenue and i
think is so low lately. It’s not low, but it’s low for me and like i said,
some of you, guys, are gonna look at this and you’re gonna pity me thinking, “Eric,
how do you live? Do you need some money?” “Yeah, we’re doing okay. I’m doing all
right. We’re growing the team, all this
kind of stuff.” But the passive income sources that the apps are going down a
little bit, you know, every so often you’ll put an update out there. And I
haven’t released anything brand new in quite a while. So, it’s still out
there, still still earning. Now, I talked about how the big reason – the big reason
for the going lower, I mean, if you look at in-app purchases and stuff like that,
it’s actually stayed about the same. The big thing going lower is AdMob. So,
and I look at this all the time. I think
why is AdMob so low now and the reason is not the impressions. It’s not the
number of downloads, it’s all consistent. it’s because the rpms are lower. And one of
the things – another question I always asked is how can I increase my rpm and I
can’t tell you. There’s so many different, I mean, I could tell you lots
of different things. It depends on the quality of the ads that you have being
shown. The location that the app is in, you know, all kinds of different
things, but let me show you one of the big changes that have happened to my
biggest app over the last year. So, here we go. Let’s look at my dashboard – for the
longest time my biggest market was the US. In fact i started thinking
nobody else was using apps because the US was like 70% of all my users. And then it was Brazil because we’ve
translated into Portuguese and then the third one would always it was never the
UK – by the way, which explains why nobody, I’ve never met anybody who was
actually heard of my app. Then, I haven’t told them about it. So, it’s always been that and then you know, lately it’s India’s really taken off
in India. And so, you see, here’s the choice of the users are in India and India just
has lower rpms. There’s just – there’s not a lot of ad inventory over
there or something, but it’s just, it’s just gone down a little bit. I’m not, I
mean, it’s not great, but I’m not too upset about it because deep down, I’m an
app developer. And the fact that people are using my app, I’m really thrilled
about and I love the fact that – that’s actually happening. So, but we
could bounce back. To just show you some of the things on the ASO side, I go
over to AppAnnie, which is my favorite ASO tool, so, you see
here it says India, let me just show you the United States here, this is looking
at over the last was this 90 days, was together the last 90 days and it looks
like at the keyword SPY. Now, SPY is the biggest keyword that I’ve had. It’s
someone that always looked if I go into Google Play. I’ll type in spy and my app
came up first for like years. It was fantastic. But it was in the title,
it was in the description, all over the place and then when the – when I was
getting a bit nervous about policy changes, I change the name from Ear
Spy to Ear Agent. I thought it would drop like the next day. I thought it would
drop days later and it still stay consistent. It’s only in the last
few – like since the end of January – that we really started to see it dip. This is
the United States, we’re only like in the last few weeks has it started to drop a
little bit there, two to three and four. It’s really showing you the number
of downloads. Let’s look at the United Kingdom, United Kingdom it hasn’t been
that favorable there. It’s dropped, started dropping around the
beginning of January and then let’s go back and look at India which is – which is right now my biggest market I guess. And then you can see here, it’s never really been the top one over in India,
but we have had it translated into Hindi and all kinds of other languages. So,
that’s it. That’s where we stand today. That’s trying to be completely 100%
transparent. Like I said, I used to say this all the time, but I haven’t said in
a long time, I am NOT an expert, right? I’m trying things out all the time. You
know, a lot of times, people will ask me of either through Skype or they’ll send
me emails, or through the comments saying, ‘Can you tell me which ad networks should
I use? Which should I go fo,r apps or games? What’s a good
idea to do and all this kind of stuff. They’ve asked me to give them the secret
and for me it’s like, it’s always experimenting. Always changing. I
consider it the same way that when my kids asked me when they’re gonna
microwave something they say, “Hey Dad, how long does this take to microwave?” (laughs) “Put it in for a minute and then check it
it was still cold. Put it in for another 30 seconds…” You just – you’re
testing things out and you know, that’s just the way it is. That’s the way,
I think that’s way it’s always going to be because the app market is always
changing. But you know, with you, if you, guys, have any advice there in that area,
you can. And I’m very wary about people who are experts in the field. Who
tell you they know everything. I was talking to a Salesman earlier this week
where he was saying, “You know, they’re big ASO service and it was a good,
super expensive and all promises and stuff like that. I just didn’t quite – I
just wasn’t quite on board, be nice to think that somebody out there
had all the answers, but I don’t think anybody does. So anyway, I hope that’s
been helpful. Like, again, please understand I’m not trying to show off
here. I’m just trying to be transparent. Please let me know what you, guys,
think in the comments. Anyway, that’s it for today. I’ll talk to you, guys,
tomorrow.

100 thoughts on “How Much Money I Make with Apps (Updated)

  1. Even you are not a billionaire Millionaire you're are great teacher sharing your knowledge with us. thank you sir

  2. could someone build a app, that would turn on when a phone gets within a certain distance for a activator unit?
    Lets say if you have a store app installed, then you drive by the store, could the app turn when you get with in range?

  3. I made 0,33€ in first month with small util app "Project Costs". I am still in startup mode 🙂
    Thanks for sharing!

  4. Such an honest man. I've happily subbed. Hope to learn as much as I can from ya as I have found myself a first-time app owner.. (entered a bid in on flippa and won the dang thing) hahah but I'm excited and we'll see what happens! Good luck with you and all of the other developers and owners here on your channel seems like a bunch of nice helpful folks!

  5. This money you make from all your apps? If so, please tell me the total number of downloads, it is extremely interesting!

  6. Wow
    This ir really helpful

    I have question
    How can I connect my back account with my app ??
    It's like how I install my bank account with my app that I have developed??
    Bcoz in my country is a lack of using Master Card and VISA Card.

    I will apreciate your answer .

  7. Can someone tell me how to develop/ create an app or game for mobile? Or at least point me in the right direction

  8. I've made 0 $. I have 0 Installs. Only 5 friends downloaded my app: Orange Explorer – classic retro puzzle platformer. I'm discouraged to make another.

  9. Let's all in the comment create a whatsapp group or something so we share our new apps with each other(testing and initial downloads) , learn from each other what works and doesn't….I created the group already

    https://chat.whatsapp.com/DJtMPS39XES9wZ4V81Pwzm

  10. Thankyou for the value you gave in this tutorial I now have a better understanding of what and how an app works in earning money with them I appreciate the golden nuggets and that mostly everyone is constantly trying to learn new ways in the wonderful world of our ECO system the Internet.

  11. I thought making apps using just the emulator would be sufficient; but the code-test cycle is working out to be code + wait 5 minutes for emulator to fire up and assimilate my recent changes. Compare this to the 20 seconds it takes to upload the app to a real smart phone… it's really no contest what the smarter move is.

  12. Apple gets 30%, income tax gets 35%. Here when you spend it sales tax gets 13%. A freelance programmer doesn’t get benefits like company pension, health insurance, prescription drugs, etc.

    If you create an app for your local website, you can get advertising money directly from local businesses. Eliminate the middleman and charge real rates.

  13. Great info. Here's a good question. How do I become an affiliate of Google app play store. Like say I play and review a new game from the Google play store on my YouTube channel and share the link to the game in video description. How can I become an affiliate. Maybe I'm not explaining myself in the right way and I apologise but I hope I'm making a little sense. Would appreciate ne feedback. Great day

  14. Ty for income info, but it would be nice to know how many and what type of apps u have made and earn money from. How long it took for u to make these apps and if u r updating these apps. Need to know all this to make a mote correct calculating. Thanks.

  15. You mentioned you have someone to 'go to all the different sources' can you elaborate? Does that mean all the app stores? My apologies for my ignorance, just getting into app dev. Great post! thanks so much!

  16. that's an interesting way to keep track of your earnings. I'm brand new to this and I got so much insight

  17. With passive income like this I would make about twice more money than with my normal full time php developer job. I can develop apps in flutter for mobile, the only problem is that in last year I did not have any great idea for app that´s worth to do, when I had that app already existed like 20 times on Play Store.

  18. Most of all I like in this video the staff behind author … Dell monitors (I suppose 2413), computer parts and devices, Mac Book pro … This is real staff of real developer … My own dev-place looking very similar, but I am working "on foot", I am not sitting

  19. Is there a way to specifically control which advertisers you promote on your app?

    Like, if you have one specific company you want to display ads for

  20. Can someone here explain why I wouldn’t just hire someone to make my app rather than learn to make it?

  21. Hello Eric, Hope you doing well,
    I am an Android developer from India having 3+ Years of experience, If you want to develop an app then I am Available full time. I can develop a high-quality Android app using Development patterns like MVP/MVVM, Data binding, Dagger, Writing Unit, and integration test and have almost all kind of domain knowledge of programming concept. here is my email address [email protected]

  22. Millionaire and Billionaire is not everything. I loved your honesty and thus liked your video ♥️

  23. I think if you are a programmer, you might be knowing web scrapping. Common, scrap the pages, don't waste time on opening each page daily.

  24. Awesome…I hope people will get the main message from your video: Develop because you develop. Make money by experimenting with how people like what you developed. Don't turn it around, don't look at making money and think what you should develop. That will just not work..or perhaps it does, but is that really you?

  25. You're really a nice and honest man! And thanks for such an information ..it's really motivating..and one more thing …Lots of Love from India 😉😉😋🤗

  26. looked for "how to earn with play store" and even though there was a white guy in the thumbnail i was still afraid it will be indian.

  27. Want a million dollar app idea: An app that blocks products from
    China…………Install it, and boom all the crap blocked and we save
    the planet somewhat from all the plastic rubbish……….Make your
    country strong again buy inside it……….

  28. Want a million dollar app idea: An app that blocks products from
    China…………Install it, and boom all the crap blocked and we save
    the planet somewhat from all the plastic rubbish……….Make your
    country strong again buy inside it……….

  29. Great video guy look really honest I definitely trust this guy with my money to create a app 5 stars video

  30. So i made a game with Unity and i am going to publisert it on appstore. How do i out in ads when i can?

  31. Doubt that you will even see this but still would like to ask whether this is a revenue from several apps or only one and could you please tell how many users on average were using your app in order for you to make this income.

  32. Hello there,i'm new here i mean this is my first video that i watched from you. so i spent around 10 hours per day Playing games on my Computer,and i got idea that i should try to make games for Android,so i wan't to start making 2D games for android,Can you give me advice's and basic tips ? Like what Program is best for making such games(if there's any free) and if program require something like codes,etc… Where can i learn all that.
    is it hard to make 2D games for android,i have bunch of idea's and i wan't to use them.and try to make some money.

  33. if one person watch multy time one add is play store pay for first watch are for every watch.
    i'm waiting for your replay

  34. Hi Eric, how are you? I'd like to know how many apps do you have to do this amount of money. I really like your work.

    Good luck!

  35. Are you looking into using Flutter? build once for Android and iOS and eventually Web and Desktop. btw thanks for your video!

  36. If i consider ur daily avg earning its about €150 a day and converted to dollors its about $183 thats heck of a lot
    I mean as an india to me it converts to ₹13,000 and to me thats even enough salary for my whole month and i am also software engineer and wanna start game development when i get my laptop right now doing pygames on my phone and it sucks..its near impossible to develop game on smartphone

  37. Hi, nice video…how many apps is that revenue for? and how much money did you spend in advertising those apps ? Thank you 🙂

  38. What is the best way to learn Android development? Couple of years ago i started a coursera course but left it midway. I want to learn again to try out app ideas that i have. Can any one guide me in the right direction?

  39. ”Sοdαmzοt Sizo” (Google it) is a popular money-making approach you can search on Google. I just discovered last it week and it is great! With this plan, you will know how to obtain all the means essential to generate more than "$352" daily. So what`s delaying you? Try this one out now! .

  40. Hi Eric, i was wondering if I could get a consultation with you. I have an amazing idea. But im not a developer and im at a wall

  41. i have an app that has around 10k downloads a mo but the retention is pretty low. 3k active devices only. an android app. would it even make sense to add admob into the app? would it generate USD 100-200 plus?

  42. I just got into making app games.- right now im just following tutorials trying to keep up, – it's super hard epsecally C# when having no idea about all this. – but hey finally soon made my first game, from a tutorial, i wont do anything with it as i just followed along the tutorial. – BUT I GOT A QUESTION FOR YOU!!. – okay so if i make my own game, and want to realese on app store, i read so many rules to publish it,- how do i publish it ? i mean if i have the game checked myself to see if there is no bugs & crashes, if its bug free, and no crashes, and beta tested, would it deffently get accepted then ?  if the game is okay? and ofcs following the rules, of no racisim & p*rn etc ?

  43. I don't know why, but I thought you were younger. Or then again, maybe my idea of what people around my age look like is slightly delusional. lol. I've used your apps off and on for years. Can't even remember which ones but I do trust your apps enough choose overpass apps over similar ones from other developers.

  44. Do you still make apps? I have a great idea for an app that isn’t on Android or iPhone yet. Could you chat with me and see what we could do?

  45. Only seen two of your videos but I'm looking to make money from developing, so I'm going to subscribe, you seem like a really nice guy too!

  46. I have not attained triumph from trying several different techniques of making money. I have always wished to earn a great deal of money. My pals told me that I must Google the keyword “Sοdαmzοt Sizo” and after doing so, I`m now making more than 100 dollars daily! What’s halting you? Yes, this is an efficient technique! It disclosed a great deal of amazing success. .

  47. I subscribed now. You are great in the video. I'm a researcher on how children learn using piano…it's been a wonderful 20 year journey. I came to YouTube looking for knowledge on technology and I found you. Thank you!

  48. Look online, some great ideas are posted completely free of charge. For example
    https://www.quora.com/What-are-the-best-apps-to-make-money-in-my-free-time
    https://www.quora.com/What-is-the-best-app-to-earn-money
    https://www.quora.com/Which-site-is-the-best-to-earn-money-online
    I have used myyook.com, OLX, and Uber to make some extra income.

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