China’s Largest Gay-Dating App is Transforming Society


Ma Baoli, better known as Geng Le, is one of the four Grand Marshals leading New York’s Pride Parade this year. But in the country he comes from, being gay is still a social taboo. The CEO of a Beijing-based internet company is on a mission to improve the lives of millions of gay men in China. Ma’s company Blue City runs an app and a website specifically for gay men. Blued is one of the biggest gay social networking apps in the world, with an estimated 30 million registered users. Unlike most other apps, Blued is more than just dating or hookups. Back in 2000, when Ma studied at a police school in northern China, he realized he didn’t feel like everyone else. After visiting some foreign websites with different attitudes to homosexuality, Ma created his own site for a Chinese audience, encouraging people that… Even though attitudes towards homosexuals are slowly changing in China, it’s still a social stigma. The virtual world of Blued, where members can be open about their sexuality, is for most a striking contrast to their real lives. This is livestreaming, a function added to Blued in late 2015, right as the Internet craze was starting to take off in China. Many self-made stars like Jin make decent amount of money by receiving audience’s virtual currencies and gifts. For Kyle and Klaus, a couple who have come out, livestreaming on Blued means something different. The government’s rules for “acceptable” content online may shift quickly in China, with LGBT materials in a grey area. Many companies feel the chill of the recent Internet crackdown, but Blue City still runs as usual. Ma has won the Chinese government’s trust by helping with HIV prevention among gay men. A third of the company’s staff are dedicated to screening pornographic and politically sensitive content. In the past five years, Blue City has grown from a team of seven people to a promising business with about 250 staff. Ma said the company earned over $15 million last year mainly through advertising and selling virtual currencies to livestreaming audience. Now the company is expanding overseas.

51 thoughts on “China’s Largest Gay-Dating App is Transforming Society

  1. Damn you all Homosexuals , you are trying to change the natural instinct that was made in us by these awful acts !!! auuh shame on you !!

  2. Gay people will continue to provide economic and social stability while the straight majority continue to breed, waste resources and blindly go about life only concerned for their concept of "family".

  3. u can be gay but u dont need to have a pride parade…. straight people dont? we live in the western world u are allowed to be gay u dont need to a parade to display that.

  4. Why are all of these parades and celebrating even necessary? Im black and a lot of white gay people told me not to be proud of being black because it isn't a choice, well since gay isn't a choice why are u proud of it? Being black is harder than being gay. You can u hide the fact that ur gay but can't hide the fact that u are black. Make up your minds,if it isn't a choice then stop telling people off when they say it, if it is a choice then stop celebrating it. BLM isn't even this cancerous. Don't ever compare your first world problems to ours.

  5. Wow, very interesting. Big company, maybe it will grow as he hopes. He knows the system well in China to get away with this.

  6. Seeing all the homophobic comments makes me laugh so hard 😂😂
    Straight parades don't exist because :
    -You are not likely to be beaten up anywhere because of your sexuality,
    -You are not likely to commit a suicide which is four times greater for LGBT teenagers.
    – You don't have to hide who you are just to conform to social norms.
    – You are not likely to be rejected by your parents and kicked out of the house.

    Even as a straight man, I understood that. Y'all disgust me with your hate.

  7. Next big thing will be marrying your pet . I will bet any money that in 50 years we will
    See hollywood endorsing that and also incest .

  8. I am so sick and tired of gay men being associated with cross dressing. That lipstick scene in the intro??? No! Not needed!

  9. all of uneducated heteros here need to educate themselves. please check on human population growth on youtube here! and see how your so called 'natural instinct' to reproduce is actually the one who will bring apocalypse or the sixth Major extinction on this planet!

  10. Anyone who is jealous hatred to Canada any advantages herein or any related better conditions, don't come to me! I dont like such bad personalities of anyone!

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