Anni Laurence – Video Application #2

Hi everyone, today I’m going to be
talking about the concept of ego-involvement. According to Muzafer Sherif, ego-involvement is measured by how many
items in a particular issue we categorized into our latitude of
acceptance, rejection, or latitude of non-commitment. Sherif encourages us to ask ourselves a few questions such as, is it central to our well-being? Do we think
about this issue a lot? And, does our attitude on the matter go a long way
toward defining who we are? If we find ourselves answering yes to these
questions regarding a particular topic then it’s safe to assume that we are
highly ego-involved. In my experience I’m going to be talking about a Volvo that turned out to be a lemon. Whenever I was in high school and I graduated, my
parents got me a new car. I was super excited about driving this Volvo and
that was especially because it wasn’t a 1997 GMC truck
that sucked gas and bounced all over everywhere. However, in my new car at
fifty thousand one hundred and twenty five miles, the engine went out. And it
went completely out. It was not repairable. I lived in Tulsa at the time
and when I took my Volvo up to the dealership, they said they were not going to
pay for a new engine because I had purchased extended warranty. Well, when we
spoke with extended warranty, they said they were not going to pay for a new
engine because Volvo’s were not supposed to go out at 50 thousand 125 miles. My
car sat at the dealership for over three months. During that time, fortunately, my
mom drove her suburban all the way up from Fredericksburg for me to drive. It
was all a complete mess and I felt totally helpless and angry. The car was
eventually fixed, but I got rid of it soon after. In the end, Volvo and extended
warranty decided to split the price. So recently I bought a new car. My anchor
point was that no matter what I was not going to buy a Volvo. My latitude of
rejection far outweighed my latitude of acceptance, and although Volvo’s are
extremely safe and fun to drive and are priced fairly well, I was not going to take
another risk. Cars that fell into my latitude of non-commitment included
certain cars that perhaps I could pay for upfront but would eventually have to
move into because I would not be able to pay for anything else. And now that I have discussed the experience, I will make some inferences.
What I learned from my experience with Volvo is that no matter what the brand
name or price is, I need a vehicle that can get me from point A to point B
safely. With that being said, not only will I not buy another Volvo for the
actual car and its faults, but the customer service during that time was
lacking completely. So because Volvo is in my latitude of rejection and probably
will remain that way forever, I am highly ego involved on the issue. And now that
I’ve made some inferences I will discuss how these inferences can be transferred
to other situations. When making decisions, I believe it’s important for
us to research and listen to others, but in the long run I think it’s best that
we go with what we feel is right based on our past experiences. There is
probably a strong case, as is with mine, as to why someone is ego-involved in an
issue. In conclusion, Sherif argues, every new idea we are presented with is
immediately compared to our present point of view. Then, it is categorized
into one of the three latitudes I discussed above. Our minds can be changed,
but only after considerable influence. I must remember though after this
experience, that progress is impossible without changing my mind and those who
cannot change their minds cannot change anything. Thank you.

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